In order to produce an impact, family social investment must go beyond the limits of solidarity dictated by the heart and by good will. Families and individuals must clearly define the focus through which they wish to contribute to social causes, taking into account their own values and experiences.

Having a strategic designed Family Social Investment helps the family or individual to:

• Use available resources efficiently and effectively;
• Develop and create knowledge about a specific theme;
• Create a differential and identity around a cause;
• Be coherent when saying “no” to requests for resources not aligned with the chosen social cause.

IDIS helps conduct this process participatively, fitting the needs of the family and the individual to strategies of greater social impact.