{"id":21729,"date":"2022-07-25T10:55:42","date_gmt":"2022-07-25T13:55:42","guid":{"rendered":"https:\/\/www.idis.org.br\/en\/?p=21729"},"modified":"2022-08-17T16:31:04","modified_gmt":"2022-08-17T19:31:04","slug":"digital-for-good-a-global-study-on-emerging-ways-of-giving","status":"publish","type":"post","link":"https:\/\/www.idis.org.br\/en\/2022\/07\/25\/digital-for-good-a-global-study-on-emerging-ways-of-giving\/","title":{"rendered":"Culture of giving in Brazil: Brief scenario"},"content":{"rendered":"

It is not possible to talk about innovation and trends in giving in Brazil without first <\/strong>looking at the landscape of the donation culture.<\/strong><\/p>\n

According to the World Giving Index 2021, an initiative of the British organization
\nCharities Aid Foundation (CAF) carried out since 2009, Brazil occupied the 54th
\nposition among the 114 countries covered in 2000, rising 14 positions in relation
\nto 2018 data and 20 positions in relation to its average position in the last 10 years
\n(Charities Aid Foundation, 2021). The index is composed of the answer to three
\nquestions made to a sample with national representation: in the last month, (1) did
\nyou help a stranger, (2) did you donate money to a social organization, or (3) did you
\ndo some kind of volunteer work? In a year of socioeconomic crisis and lockdown
\ncaused by the COVID-19 pandemic, helping out a stranger was the variable that
\nevolved the most in Brazil, showing that empathy and solidarity are on the rise.<\/p>\n

Another study also helps us understand how the culture of donation has been
\ntransformed in the country: Brazil Giving Research 2020, the most comprehensive
\nsurvey on the practice of individual donation in the country, promoted by the
\nInstitute for the Development of Social Investment (IDIS). Its second edition,
\ncarried out by Ipsos Research Institute between January and June 2021, shows that
\nthe landscape of the donation culture has changed in the country in the past five
\nyears since the first edition of the survey in 2015 (IDIS, 2021).<\/p>\n

Part of the change was an evolution in the positive perception of giving and of
\ncivil society organizations (CSOs), as well as an increase in their credibility. There
\nwas also a great advance in the way Brazilians understand what citizenship
\nis and engage in solving problems, with a greater awareness that social and
\nenvironmental challenges in Brazil must be addressed by civil society and not
\nexclusively by the government.<\/p>\n

An aspect of Brazilian culture that has an impact on the donation culture is people\u2019s
\nresistance to publicizing or commenting on a donation made to others. Brazilians
\nunderstand that saying that they donated means expecting some compensation or
\nsomething in return, or promoting themselves, and this is socially disapproved. This
\nattitude, however, is beginning to change as a result of assertive communication
\ncampaigns and concrete actions by a local movement to foster the culture of giving
\nin Brazil. When talking about donations, influence grows, and so do donations.<\/p>\n

Taken together, these elements are indicative of a more mature society.<\/strong><\/p>\n

In the five-year period from 2015 to 2020, donating in cash was the most popular
\nway of giving, chosen by 53 percent of the respondents, and only 17 percent said
\nthey had made some kind of online transation. However, there was also a great
\ndevelopment of technological tools for donation, such as giving platforms, taxfree instant bank transfer methods (PIX), social media to promote giving with live
\nbroadcasting and giving buttons, and even a timid emergence of crypto giving.
\nThese developments resulted in advances in two directions: accountability and
\noperational ease of donating. From the perspective of CSOs, it is easier to publicize
\ntheir performance and be accountable, even though the third sector requires
\na general improvement to become more professional and have a more robust
\nmanagement structure.<\/p>\n

From the donor\u2019s point of view, it is easier to follow what is done with the donated
\nresources, meaning the effective destination of the money. Regarding operational
\nease, faster and more practical mechanisms for donation emerged with donation
\nbuttons on e-commerce and social media, PIX, and so on. Combined, these effects
\nare beneficial to further boost donations in Brazil.<\/p>\n

With cultural changes and technological advances, an increase in the volume of
\ndonations in the country would be expected, but it has not happened. In 2020, 66
\npercent of the Brazilians said they made some kind of donation, while 37 percent
\nconfirmed they actually donated money for a CSO. Together, they summed a total
\nof BRL 10.3 billion (equivalent to a bit more than USD 2.1 billion in 2021, adjusted
\nfor inflation). In 2015, the total donations from the Brazilians reached BRL 13.7
\nbillion (equivalent to over USD 4.7 billion in 2021, adjusted for inflation).<\/p>\n

In these last five years, Brazilians had to deal with the effects of one of the worst
\nsocio-economic crises in their history, and then faced the worsening of this
\nsituation with the arrival of the COVID-19 pandemic. According to the World
\nInequality Report 2022, Brazil is one of the most unequal countries in the world:
\nthe top 10 percent captures 59 percent of the total national income while the
\nbottom half of the population takes only around 10 percent of the national income
\n(World Inequality Lab, 2022). The pandemic has further accentuated this scenario.
\nThe World Bank estimates that its effects drive up to 49 million people into poverty.
\nAccording to the Brazilian Instituto for Geography and Statistics (IBGE), the
\ncountry reached its highest unemployment rate since 2012 on April 2021, when
\n14.8 million people were looking for a job and the survey published by Oxfam in
\nJanuary 2022 presents an estimate that, between April 2020 and April 2021, 377 Brazilians lost their jobs per hour, and that more than 600,000 companies
\nwent bankrupt (Barros, 2021). The impact was felt in other areas as well. A survey
\ncarried out by the Brazilian Research Network on Food and Nutrition Sovereignty
\nand Security pointed out that Brazil had at least 19 million people suffering from
\nhunger in that year (Gandra, 2021). The number of Brazilians who went hungry in
\nthe new coronavirus pandemic doubles what was recorded in 2009, with a return to
\nthe level observed in 2004. Before the country starts to recover and restructure its
\neconomy, the tendency for this crisis is to worsen.<\/p>\n

The figures show that average Brazilian in 2020 was poorer and more
\nconcerned about their future than they were in 2015 (IDIS, 2021). Therefore, it
\nis understandable that part of their willingness to donate has been nullified by
\nuncertainty and economic insecurity, justifying the decrease observed in 2020 in
\nthe proportion of donors of any nature, whether of money, goods, or time. Many
\ndonors have probably become grant beneficiaries. On the other hand, classes with
\ngreater purchasing power have responded, and donated more in 2020 than before.
\nAs Brazil Giving Research 2020 shows\u2014while the national average of donors was
\n37 percent, 58 percent of the people who earned between 6 and 8 times of the
\nminimum wages donanted in 2020\u20147 points higher than in 2015 (IDIS, 2021).<\/p>\n

In Brazil, according to a sector mapping carried out by the Institute for Applied
\nEconomic Research (IPEA), there are more than 800,000 active CSOs that
\nrespond to the most diverse of causes (IPEA, 2021). The impact they generate is
\nincreasingly communicated, contributing to the understanding that Brazilian CSOs
\nare closely linked to problem solving. Brazilians are empathetic and supportive,
\nand this cultural trait is receptive to the appeals of philanthropy. These are solid
\nfoundations, and when the economic situation improves, a consistent recovery in
\ndonations is expected. With knowledge and an understanding of new models for
\nenabling donations, it will be possible to go even further.<\/p>\n","protected":false},"excerpt":{"rendered":"

It is not possible to talk about innovation and trends in giving in Brazil without first looking at the landscape of the donation culture. According to the World Giving Index 2021, an initiative of the British organization Charities Aid Foundation … Continue lendo →<\/span><\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29,1],"tags":[],"acf":[],"yoast_head":"\nCulture of giving in Brazil: Brief scenario<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idis.org.br\/en\/2022\/07\/25\/digital-for-good-a-global-study-on-emerging-ways-of-giving\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture of giving in Brazil: Brief scenario\" \/>\n<meta property=\"og:description\" content=\"It is not possible to talk about innovation and trends in giving in Brazil without first looking at the landscape of the donation culture. 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