{"id":23342,"date":"2024-09-23T10:30:52","date_gmt":"2024-09-23T13:30:52","guid":{"rendered":"https:\/\/www.idis.org.br\/en\/?p=23342"},"modified":"2024-09-24T09:16:51","modified_gmt":"2024-09-24T12:16:51","slug":"emergency-and-resilience-philanthropy-strengthening-communities","status":"publish","type":"post","link":"https:\/\/www.idis.org.br\/en\/2024\/09\/23\/emergency-and-resilience-philanthropy-strengthening-communities\/","title":{"rendered":"Emergency and Resilience: philanthropy strengthening communities"},"content":{"rendered":"<p><i><span style=\"font-weight: 400\">By Beatriz Barros, project intern at IDIS<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400\"><span style=\"color: #7c51a1\"><strong>Social investment is about people. Prevention and care are also about people.<\/strong> <\/span>At the 13<\/span><span style=\"font-weight: 400\">th<\/span><span style=\"font-weight: 400\"> Brazilian Philanthropy Forum, with the theme \u2018Interlaced Philanthropy\u2019, the session <span style=\"color: #7c51a1\"><strong>\u2018Emergency and Resilience: philanthropy strengthening communities\u2019<\/strong><\/span> discussed the imminent climate and sanitary crisis, talking about how emergency funds and donations can ease and prevent possible disasters. Present in the session were <strong><span style=\"color: #7c51a1\">Giuliana Ortega<\/span> <\/strong>(Sustainability Director at RD \u2013 Raia Drogasil), <span style=\"color: #7c51a1\"><strong>Karine Ruy<\/strong> <\/span>(General Coordinator of the Gera\u00e7\u00f5es Foundation) and <span style=\"color: #7c51a1\"><strong>Marijana Sevic<\/strong><\/span> (Head of International Strategic Partnerships at Charities Aid Foundation), as well as <strong><span style=\"color: #7c51a1\">Vinicius Barrozo<\/span><\/strong> (Social Value Analyst at Globo and responsible for the donation platform ParaQuemDoar) as the moderator.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #7c51a1\"><strong>Watch the entire session<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Brazilian Philanthropy Forum 2024\" width=\"584\" height=\"329\" src=\"https:\/\/www.youtube.com\/embed\/4AHAx1BcTns?start=10444&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-23343\" src=\"https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-200x300.jpg\" alt=\"\" width=\"300\" height=\"450\" srcset=\"https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-200x300.jpg 200w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-683x1024.jpg 683w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-768x1152.jpg 768w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-1024x1536.jpg 1024w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-1365x2048.jpg 1365w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-13-scaled.jpg 1707w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400\">The discussion about the recent climate and sanitary actions, besides the increase in armed conflicts, highlighted the urgency of creating plans, strategies, and investments that can prevent possible crises. Karine Ruy talked about the work made by Gera\u00e7\u00f5es Foundation in the<\/span><a href=\"https:\/\/www.bbc.com\/news\/world-latin-america-68968987\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> floods that hit Rio Grande do Sul<\/span><\/a><span style=\"font-weight: 400\"> &#8211; a Brazilian state &#8211; in May of 2024, leaving 497 municipalities impacted and 150,000 people displaced. The institution created <\/span><i><span style=\"font-weight: 400\">\u2018Fundo Comunit\u00e1rio Porto de Todos\u2019<\/span><\/i><span style=\"font-weight: 400\"> to aid those affected by the event. She emphasized the importance of listening to the demands of the community for the reconstruction and mitigation of risks, as she says in her speech:<\/span><\/p>\n<blockquote><p><strong><span style=\"color: #7c51a1\"><i>\u201cWe understood that our role at that moment was to be a coordinating organization, building bridges between different actors in the ecosystem that had this operational capacity, but mainly identifying \u2013 through a very careful hearing process \u2013 what were the demands of the communities and territories\u201d<\/i>, she said.<\/span><\/strong><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Another relevant aspect commented was the role of Charities Aid Foundation (CAF) in countries such as Ukraine and Morroccos, that faced different types of emergencies: the first, an armed conflict, and the second, an earthquake. Marijana Sevic commented on the demand for donations in these cases, which are quick and must be met efficiently and safely, an activity CAF has expertise in operating in more than 170 countries.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-large wp-image-23344\" src=\"https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-1024x683.jpg\" alt=\"\" width=\"584\" height=\"390\" srcset=\"https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-1024x683.jpg 1024w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-300x200.jpg 300w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-768x512.jpg 768w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-1536x1024.jpg 1536w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-2048x1365.jpg 2048w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-20-450x300.jpg 450w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Another highlight was the actions taken by RaiaDrogasil during the COVID-19 pandemic. Giuliana Ortega shared that, at the time, the company created an investment fund, together with the Institute for the Development of Social Investment (IDIS), to offer infrastructure to small and medium hospitals, ensuring that those structures would endure long after the crises. The company also supported\u00a0 mass vaccination in different cities through the \u2018United for Vaccination\u2019 movement. These actions led RaiaDrogasil to reflect on the donation of their own resources which made them establish their own Theory of Change, highlighted by Giuliana: <\/span><\/p>\n<blockquote><p><strong><span style=\"color: #7c51a1\">\u201cSince 2021, we have established a policy and started investing 1% of our net profit in health actions in communities and society in general. [\u2026] Therefore, we had these new resources to think about and so we decided to institute our Theory of Change because the resources were increasing. We were going to channel this effort, and our main goal was to promote health\u201d.<\/span><\/strong><\/p><\/blockquote>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-23345 size-large\" src=\"https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-1024x683.jpg\" alt=\"\" width=\"584\" height=\"390\" srcset=\"https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-1024x683.jpg 1024w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-300x200.jpg 300w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-768x512.jpg 768w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-1536x1024.jpg 1536w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-2048x1365.jpg 2048w, https:\/\/www.idis.org.br\/en\/wp-content\/uploads\/sites\/3\/2024\/09\/Emergencia-e-Resiliencia_ForumIDIS-28-450x300.jpg 450w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><span style=\"font-weight: 400\">Further on in the session, Vinicius Barrozo presented the platform <\/span><i><span style=\"font-weight: 400\">Para Quem Doar <\/span><\/i><span style=\"font-weight: 400\">(For Whom to Donate, in english)<\/span><span style=\"font-weight: 400\">, which had a key role in integrating and directing donations during the pandemic and the floods in Rio Grande do Sul. The app connects donors\u00a0 and organizations simply and securely. In order to encourage giving culture, a partnership between Globo, IDIS, and Instituto MOL was announced through the \u2018Find Your Cause\u2019 campaign, which helps the donner identify the areas most aligned with their own values and convictions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, there are still some loose ends to interlace, such as the lack of commitment to donations and the delay of the planning and creation of emergency lines for climate and sanitary crises. It is crucial to encourage a giving culture that goes beyond disasters; to have a strategic view for the middle to long-term\u00a0 reconstruction period, when the initial commotion subsides and, therefore, so do the investments; and to highlight\u00a0 the crucial role of communication in emergencies, announcing in a clear and captivating way the purpose of the donation. These paths can help to untangle some resistant knots and strengthen ambition and strategies.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Photos by: Andr\u00e9 Porto and Caio Gra\u00e7a\/IDIS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Beatriz Barros, project intern at IDIS Social investment is about people. Prevention and care are also about people. At the 13th Brazilian Philanthropy Forum, with the theme \u2018Interlaced Philanthropy\u2019, the session \u2018Emergency and Resilience: philanthropy strengthening communities\u2019 discussed the &hellip; <a href=\"https:\/\/www.idis.org.br\/en\/2024\/09\/23\/emergency-and-resilience-philanthropy-strengthening-communities\/\">Continue lendo <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[109,106,80,79,155,59,31],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Emergency and Resilience: philanthropy strengthening communities<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idis.org.br\/en\/2024\/09\/23\/emergency-and-resilience-philanthropy-strengthening-communities\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emergency and Resilience: philanthropy strengthening communities\" \/>\n<meta property=\"og:description\" content=\"By Beatriz Barros, project intern at IDIS Social investment is about people. Prevention and care are also about people. 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