{"id":23394,"date":"2024-10-16T13:53:21","date_gmt":"2024-10-16T16:53:21","guid":{"rendered":"https:\/\/www.idis.org.br\/en\/?p=23394"},"modified":"2024-10-18T13:02:05","modified_gmt":"2024-10-18T16:02:05","slug":"the-transformation-that-1-may-cause","status":"publish","type":"post","link":"https:\/\/www.idis.org.br\/en\/2024\/10\/16\/the-transformation-that-1-may-cause\/","title":{"rendered":"The transformation that 1% may cause"},"content":{"rendered":"

*By Paula Fabiani, CEO of IDIS \u2013 Institute for the Development of Social Investment<\/span><\/em><\/p>\n

Private social investment – the voluntary and strategic allocation of resources for the public good – is essential for resolving deep gaps in the socio-environmental development in the country. Although the State plays a crucial role, there is no way around it. There are several challenges when it comes to providing what is necessary for everyone\u2019s well-being, whether due to Brazil’s continental dimensions or the enormity of the country\u2019s problems that need solving. And that is where private social investment may and must act: contributing to reducing inequalities and mitigating environmental damages. Only with the collaboration between government, companies and society will we be capable of addressing effective and everlasting solutions.<\/span><\/p>\n

When we talk about private social investment, we\u2019re talking about BRL 4.8 billion in corporate donations, that is, donations made by companies, according to the <\/span>GIFE census 2023<\/a><\/strong><\/span>. A significant amount, but still below the figures recorded in 2020, during the peak of the pandemic, when the private sector\u2019s donations exceeded BRL 5.3 billion. The historical figure reinforces that the private sector can invest more – and better.<\/span><\/p>\n

Through this vision and inspired by the North American movement, <\/span>Pledge 1%<\/span><\/i>, IDIS – Institute for the Development of Social Investment<\/a> <\/span><\/strong><\/span>and <\/span>Instituto MOL<\/a><\/strong><\/span> launched <\/span>Commitment 1%<\/span><\/strong><\/span><\/a> in Brazil.<\/span><\/p>\n

\"\"

Launching event of Commitment 1% which happened in S\u00e3o Paulo in PwC Brazil\u2019s headquarters.<\/p><\/div>\n

The movement has the purpose of gathering companies that already donate at least 1% of their annual net profit, as well as those that have committed to reaching this amount of donations in up to two years. Cyrela, fama re.capital, Gaia Impacto, MOL Impacto, Pantys, PwC, RD Sa\u00fade and TozziniFreire Advogados are the first signatories of the commitment, as well as other organizations who are already at an advanced stage in the process of their adhesion.<\/span><\/p>\n

Designed for companies of all sizes and sectors, Commitment 1% has the goal to drive companies’ involvement with the present and future of society, so that they will invest in projects and organizations who need resources to continue their journey. These are donations for essential organizations that transform the realities of communities in which they are inserted through education, culture, sports, healthcare, environmental and income-generating actions.<\/span><\/p>\n

With private social investment, companies only stand to gain. Beyond the financial advantages, since it becomes easier to raise funds on the market, companies also improve their reputation, with bigger engagement from collaborators and a more solid relationship with suppliers and clients. It\u2019s an ecosystem that positively impacts all stakeholders.<\/span><\/p>\n

Creating possibilities for the growth of private social investment and promoting the habit of giving in the country is, without a shadow of a doubt, a path to strengthening organized civil society as an agent of positive socio-environmental changes. This journey can only be traced to people and businesses who believe in the mobilizing and sustainable power of strategic philanthropy and commit to the generation of positive impact. Just start by committing to 1%.<\/span><\/p>\n

After all, it is now up to us to repair the mistakes of the past and build a future for those who will come.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

*By Paula Fabiani, CEO of IDIS \u2013 Institute for the Development of Social Investment Private social investment – the voluntary and strategic allocation of resources for the public good – is essential for resolving deep gaps in the socio-environmental development … Continue lendo →<\/span><\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[151,112,63,111,79,31],"acf":[],"yoast_head":"\nThe transformation that 1% may cause<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idis.org.br\/en\/2024\/10\/16\/the-transformation-that-1-may-cause\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The transformation that 1% may cause\" 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