{"id":24206,"date":"2025-11-06T15:36:58","date_gmt":"2025-11-06T18:36:58","guid":{"rendered":"https:\/\/www.idis.org.br\/en\/?p=24206"},"modified":"2025-11-06T15:37:48","modified_gmt":"2025-11-06T18:37:48","slug":"hope-is-not-illusion-it-is-strategy","status":"publish","type":"post","link":"https:\/\/www.idis.org.br\/en\/2025\/11\/06\/hope-is-not-illusion-it-is-strategy\/","title":{"rendered":"Hope is not illusion, it is strategy"},"content":{"rendered":"

This article was originally published in\u00a0Alliance Magazine<\/a>\u00a0on November 5, 2025<\/strong><\/em><\/p>\n

By F\u00e1tima Lima<\/strong>, Sustainability Director at MAPFRE and Representative of Fundaci\u00f3n MAPFRE in Brazil<\/p>\n

There are moments in one\u2019s professional journey that touch us more deeply, awakening not only our technical gaze but also the human sense of the mission we carry. Being present at the 14th edition of the Brazilian Philanthropy Forum, promoted by IDIS, was precisely that: a passage. More than an institutional participation, my presence there, representing Fundaci\u00f3n MAPFRE, was the living expression of a commitment that<\/strong><\/span>, for 50 years, has transcended discourse and materialized into concrete actions that create lasting social impact.<\/p>\n

It was an atmosphere of listening, courage, and collective willingness to face the challenges of our time. The theme chosen for this year \u2014 \u201cHope in Action\u201d seemed to echo in every word, gesture, and exchange that took place. But this verb was not conjugated in the future tense; it was lived in the present<\/strong><\/span>. The \u2018hope in action\u2019 we spoke of at the Forum is daily action, movement, a political and ethical choice not to conform.<\/p>\n

As the representative of Fundaci\u00f3n MAPFRE in Brazil and a guest on the panel \u2018Companies Sowing Transformation\u2019<\/strong><\/span>, I had the privilege of sharing our vision of Fundaci\u00f3n MAPFRE\u2019s role \u2014 founded by MAPFRE and celebrating its 50th anniversary this year \u2014 in building long-term social impact through a consistent global strategy adapted to local realities.<\/p>\n

The IDIS Forum is a convergence point for worlds that often operate in silos: the corporate sector, civil society, traditional philanthropy, and new forms of social investment. Listening to Indigenous writer Daniel Munduruku in the opening session reminded me that time is not a straight line \u2014 it is ancestry and also seed.<\/strong><\/span> And that, in order to hope in action genuinely, we must recognize our history and decide with whom we truly wish to walk.<\/p>\n

\"\"<\/a>

Brazilian Philanthropy Forum 2025 during the panel Companies Sowing Transformation. Photo: Andre Porto<\/p><\/div>\n

A growing trend in philanthropy continues to move me deeply whenever it is publicly voiced: the shift from a logic of charity to a logic of justice<\/strong><\/span>. Philanthropy is maturing as it recognises that donating is not enough \u2014 structures must be transformed. Intervention alone is insufficient \u2014 we must listen. Helping is not enough \u2014 we must walk alongside.<\/p>\n

On our panel, together with colleagues from Funda\u00e7\u00e3o Bradesco, Funda\u00e7\u00e3o Sicredi, and L\u2019Or\u00e9al, we discussed what it means to be a company that sows. Sowing requires time, patience, and a long-term vision.<\/strong><\/span> At Fundaci\u00f3n MAPFRE, we believe that investing in social impact also means investing in our own organizational culture. Projects that promote education, inclusion, and safety are not only beneficial for the community \u2014 they are transformative for everyone involved, driven by our Corporate Volunteering Program. Engaged people transform environments, and healthy environments generate exponential impact.<\/p>\n

One statement that stayed with me, made by a panelist on climate change, was: \u2018Philanthropy must stop being reactive and become preventive. We cannot wait for a disaster to act.\u2019<\/strong><\/span> The climate crisis and the social inequality we face demand that we be more than donors \u2014 we must be allies, co-creators, co-responsible agents.<\/p>\n

This perspective of generating truly lasting social impact, especially in crisis contexts, reflects our purpose of acting with empathy and responsibility. In the face of major climate disasters, such as the one that struck Rio Grande do Sul, we mobilized efforts to support those most in need \u2014 donating more than R$ 1.6 million to affected families. This swift response demonstrates the importance of philanthropy as a driving force for social transformation and community rebuilding in times of adversity.<\/p>\n

Looking out over the auditorium filled with diverse leaders \u2014 from corporate institutes to grassroots organizations \u2014 I realized that an important maturation is taking place in Brazil\u2019s social sector. We are indeed acknowledging that real impact requires collaboration, humility to recognise that no one transforms anything alone, and courage to keep turning hope into action as a daily practice<\/strong><\/span>, even when the world outside challenges us constantly.<\/p>\n

This month, Fundaci\u00f3n MAPFRE is also honoring maestro Jo\u00e3o Carlos Martins with the Lifetime Achievement Award in Madrid \u2014 recognising not only his musical genius but also his tireless dedication to social projects through the Bachiana Foundation. His life journey embodies values that inspire us: courage, resilience, and a deep belief in the transformative power of art<\/strong><\/span> as a path toward a more just and humane society.<\/p>\n

Finally, I see that Fundaci\u00f3n MAPFRE\u2019s support of this powerful gathering reflects much of who we are. After all, we are present where dialogue happens. We stand alongside those who build bridges. We believe that philanthropy cannot be reduced to numbers \u2014 it must embody listening and connection. It must inspire and be inspired.<\/p>\n

I carry with me stories of transformation, reflections that continue to resonate, and, above all, the certainty that hope is not illusion \u2014 it is strategy. When we sow together, the impossible becomes the horizon. And may we all continue to \u2018Hope in action\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"

This article was originally published in\u00a0Alliance Magazine\u00a0on November 5, 2025 By F\u00e1tima Lima, Sustainability Director at MAPFRE and Representative of Fundaci\u00f3n MAPFRE in Brazil There are moments in one\u2019s professional journey that touch us more deeply, awakening not only our … Continue lendo →<\/span><\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[29],"tags":[192,195,193],"acf":[],"yoast_head":"\nHope is not illusion, it is strategy<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.idis.org.br\/en\/2025\/11\/06\/hope-is-not-illusion-it-is-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hope is not 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