{"id":24757,"date":"2026-09-10T09:52:54","date_gmt":"2026-09-10T12:52:54","guid":{"rendered":"https:\/\/www.idis.org.br\/en\/?p=24757"},"modified":"2026-09-10T15:03:06","modified_gmt":"2026-09-10T18:03:06","slug":"beyond-the-annual-report-the-value-of-evidence-for-strengthening-business-and-society","status":"publish","type":"post","link":"https:\/\/www.idis.org.br\/en\/2026\/09\/10\/beyond-the-annual-report-the-value-of-evidence-for-strengthening-business-and-society\/","title":{"rendered":"Beyond the annual report: the value of evidence for strengthening business and society"},"content":{"rendered":"

By Joana Noffs, Project Analyst at IDIS<\/strong><\/em><\/p>\n

In the world of social projects and programs, it is common for data gathering to be limited to reporting periods, with evidence hastily mobilized to fill the colorful pages of annual reports. In this routine, numbers play an important role in transparency, but their potential remains largely untapped<\/strong><\/span>: demonstrating that the investment was made and that reach targets were achieved.<\/p>\n

When information is left until the last minute, organizations miss the opportunity to use data to learn throughout the process and demonstrate the value generated within the organization itself through corporate social investment. The absence of strategic indicators leaves social and environmental investment more vulnerable<\/strong><\/span>, increasing the risk that the business will view it as a cost to be cut during periods of economic downturn. Moreover, when a territorial diagnosis is brought into the process before the pen even hits the paper, combining indicators with local listening, the logic is reversed: off-the-shelf solutions give way to interventions that are more responsive to local perspectives, capable of identifying bottlenecks, mitigating risks, and uncovering concrete opportunities for innovation and development within the value chain itself. Data becomes the language that translates realities on the ground to the decision-making table, helping ensure the sustainability and continuity of this investment within the corporate budget.<\/p>\n

This was the central provocation of the panel \u201cImpact That Creates Value: When Data Strengthens Business and Society\u201d<\/strong><\/span>, held during the Brazilian Philanthropy Forum<\/a><\/strong><\/span> 2026. Moderated by Dihego Pansini, Executive Director of Instituto Alcoa, the panel challenged the sector to position itself within the transition proposed by the event\u2019s theme: Between Essence and Reinvention<\/strong><\/span>.<\/p>\n

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Panel ‘Impact That Creates Value: When Data Strengthens Business and Society’ during the Brazilian Philanthropy Forum 2026<\/p><\/div>\n

If the essence of social investment lies in a commitment to generating real transformation in people\u2019s lives, its reinvention requires moving beyond historically top-down philanthropic practices<\/strong><\/span>, making diagnosis and evaluation ongoing channels for incorporating the voices of those who live in the territories and work throughout the entire value chain.<\/p>\n

\u201cGood business has to be good for everyone.\u201d This motto, which Claudia Calais, Executive Director of Funda\u00e7\u00e3o Bunge, learned from her father as a child, illustrated her remarks. In her view, times have changed and things have become more urgent. The ESG agenda itself has gained urgency, while resources have become scarcer. This context requires corporate social investment to work alongside the value chain and strengthen public policies. At Funda\u00e7\u00e3o Bunge, a review of its strategy shifted the focus toward productive inclusion and a low-carbon economy, and the turning point was having data and indicators that demonstrated the value generated both externally and within the organization itself, as Claudia explained.<\/p>\n

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Claudia Calais, Executive Director of Funda\u00e7\u00e3o Bunge<\/p><\/div>\n

\u201cOur main turning point with the indicators, beyond directing the investment and showing whether we were on the right path, was that we began to engage with the investor on equal terms. (…) It is extremely important for me to measure what I am doing from the project\u2019s perspective, but it is equally important that, through indicators showing what I deliver to the business, the business can see me as an investment, rather than a cost.\u201d<\/strong><\/span><\/p><\/blockquote>\n

A clear example of this two-way relationship emerged from the goal of ensuring that part of the biofuel supply would come from family farming. Instead of relying on producers in southern Brazil, who were already structured to meet the demand, Bunge invested in qualifying and organizing farming families in Brazil\u2019s semi-arid Northeast into cooperatives. The result delivered what the business needed to participate in public tenders, in line with the public policy established by the Social Biofuel Seal, while also generating transformation in the region where it operates.<\/p>\n

The effective use of evidence may require going beyond reach figures. Andressa Vasconcelos, Impact Monitoring and Evaluation Specialist at Funda\u00e7\u00e3o Sicredi, explained that at Sicredi, social investment must be accountable to its 10 million members, who deliberate on the R$400 million invested annually:<\/p>\n

\u201cCooperativism is always about coming together based on an understanding of what is missing in a territory and how we, as a society, can organize ourselves to achieve this common goal. (…) So it is a tremendous responsibility to have initiatives that effectively generate transformation.\u201d<\/strong><\/span><\/p><\/blockquote>\n

In 2020, through the A Uni\u00e3o Faz a Vida<\/em> Program, the organization conducted a Social Return on Investment (SROI)<\/a><\/strong><\/span> evaluation with IDIS. The assessment indicated a return of R$4 for every R$1 invested and revealed that secondary aspects of the Theory of Change were generating impacts that carried greater weight than the initiative\u2019s central objective. Based on these learnings, the organization revisited its methodology and moved toward a causal evaluation focused on the pedagogical dimension, demonstrating direct progress among participating students in variables associated with cooperativism, such as autonomy, critical thinking, and collaboration. Above all, the value of the evaluation processes lay in the learning they generated, which was incorporated into the initiative, allowing it to be improved and its intended impact to be achieved.<\/p>\n

\u201cSo, for us, impact evaluation is also a tool for accountability to our members. But above all, it is a tool for us to learn. To learn and evolve.\u201d<\/strong><\/span><\/p><\/blockquote>\n

Evidence also helps refine the map guiding the Foundation\u2019s efforts to generate value for society \u2014 its Theory of Change<\/a><\/strong><\/span>, which identifies prosperity as a long-term objective. By conducting a nationwide survey to understand what Brazilians consider to be \u201cprosperity,\u201d Sicredi found that the concept goes beyond money, guiding the creation of non-financial solutions for territories.<\/p>\n

\"\"<\/a>Reading and interpreting evidence also makes it possible to address urgent issues pragmatically. Catarina reported that Funda\u00e7\u00e3o ArcelorMittal drew on data and qualified listening to incorporate the circular economy<\/strong><\/span> into its strategy.<\/p>\n

\u201cWe had previous work involving evidence, facts, and data so that we could incorporate a new area of work, the circular economy,\u201d she explained. \u201cWhat made this agenda possible was realizing a unique opportunity to connect two ends of the same transformation chain. (…) We saw an opportunity to generate shared value for the business as well as for the community and society. But in order for us to choose the circular economy as a strategy for Funda\u00e7\u00e3o ArcelorMittal, we started with this listening process \u2014 a qualified listening process.\u201d<\/strong><\/span><\/p><\/blockquote>\n

A participatory diagnosis involving community leaders, public authorities, and local communities showed that waste management was a local priority. When this was combined with the reality of the 800,000 waste pickers in Brazil, many of whom are in situations of social vulnerability, according to a study conducted by AgoSocial in partnership with ArcelorMittal, as well as with the company\u2019s goals of improving access to scrap metal and reducing emissions, the Foundation connected the steel value chain with efforts to strengthen these workers. The strategy seeks to bring citizenship, dignity, and visibility to waste pickers, who are responsible for more than 90% of recycling in the country, demonstrating that \u201cwhen we talk about the circular economy, we also need to talk about social justice\u201d,<\/strong><\/span> as Catarina emphasizes.<\/p>\n

The conversation outlined three ways in which the private sector can use data in social investment: guiding the selection of agendas, generating continuous learning about the transformation produced, and connecting people and territories to corporate strategy. As Dihego Pansini emphasized in his summary of the panel, Monitoring and Assessment has a clear role in ensuring transparency<\/strong><\/span>, but the next step is to use this learning to inform organizations\u2019 decision-making processes. This progress requires data to serve not only as a measurement tool, but also as a means of listening to and incorporating different voices and demands into the very construction of these agendas.<\/p>\n

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Dihego Pansini, Executive Director of Instituto Alcoa<\/p><\/div>\n

When information ceases to be merely a record in a report and becomes part of day-to-day management, monitoring becomes a living process, making it possible to adjust strategies to increase impact, bring companies closer to communities, and provide the intelligence needed to strengthen the business itself and ensure its long-term sustainability.<\/p>\n

Check ou the full panel:<\/strong><\/span><\/p>\n