Founded in 2011 by Edu Lyra, Lemaestro, Mayara Lyra and Amanda Boliarini, “Gerando Falcões” is a social development ecosystem that acts in network to accelerate the impact power of leaders in favelas all over Brazil. Their shared dream is to turn poverty into a museum item. With focus on transforming initiatives, they aim to generating long-term results, delivering education, economic development and citizenship in slum territories.
Between 2020 and 2021, IDIS was responsible for the Impact Assesment of a program on Sports and Culture held with children and teenagers, as well as of the Professional Qualification Program with young adults, both carried out in São Paulo. The chosen methodology was SROI (Social Return on Investment), which in addition to guiding decision-making management, brings inputs for the communication with society and funders.
It was demonstrated that each R$1,00 invested on the initiatives, R$3,50 are generated in benefits for society, a positive and relevant outcome which was confirmed by aditional tests and sensibility analysis. We also identified that Gerando Falcões’ investment payback happens already on its second year.
Throughout the study – which involved not only quantitative analysis, but also interviews and focal groups – we observed the importance of “Gerando Falcões” way of acting. They focus on the development of a positive and empowering attitude with those they help.
Gerando Falcões characteristics, such as management, agility and commitment of the team also contributed for the results found on the evaluation. They also had an important role minimizing the effects of the COVID-19 pandemic. In other words, the results reflect not only the quantity of activities that are offered, but also the quality and compliance to their audiences and territories.
The assessment also offered guidance and suggestions of possible ways for the organization to increase its impact and explore its potentials, might it be it through activities that are performed by Gerando Falcões in its units, or through the possibility of exporting the methodology to organizations that are accelerated by Gerando Falcões throughout Brazil.