Challenge

Fundraising is a common challenge for many Civil Society Organizations (CSOs). Seeking support to address this issue, Ação da Cidadania reached out to IDIS.

The goal was to contribute to Ação da Cidadania‘s fundraising strategy, focusing on three main objectives: mapping opportunities and risks for fundraising alongside companies and individuals; categorizing and ranking these opportunities; and finally, defining a mobilization strategy for each category of supporters, along with an action plan.

The solution was divided into two phases.

Solution and Results

First, fundraising guidelines were established through a comprehensive assessment. This assessment included interviews with the organization’s leaders and food security experts, as well as benchmarking with six international organizations and analysis of both internal and external references.

Next, a mobilization and mapping plan was developed, with the definition of relationship guidelines for prioritized companies and funding sources. To support this, three workshops were conducted, covering topics such as mapping and engagement strategy, relationship guidelines and a policy on risks and restrictions. 

SDGs

About the Organization

Ação da Cidadania works to ensure food sovereignty and security by combining practical actions with public policies to guarantee that everyone has access to adequate nutrition. In addition to fighting hunger, it tackles challenges such as obesity, the consumption of ultra-processed foods and the impacts of pesticides, while promoting citizenship and social justice.

With an active network of volunteers and experts, the organization mobilizes society to transform realities. In Brazil and around the world, it advocates for sustainable and resilient policies, reinforcing the idea that a fairer society is built collectively. For over 30 years, it has remained tireless. Because the hunger for citizenship is fought with actions.