Avon Institute


There are several highly relevant issues that directly impact women’s lives in Brazil. A DataSenado research reveals that 3 out of 10 Brazilian women have been victims of domestic violence. Simultaneously, a projection from the National Cancer Institute (INCA) estimates that there will be 704,000 new cases of cancer in Brazil annually during the 2023-2025 triennium. Although addressing different areas, both issues affect thousands of women in the country each year.

To tackle these challenges, Avon Institute has been active for over 20 years with the mission of mobilizing society to combat breast cancer, later expanding its activities to confront violence against women and girls in Brazil.

As a partner of Avon Institute since its inception, IDIS supports program management and donations made by the institute to projects and civil society organizations working on Breast Cancer and Combating Violence against Women and Girls, assisting the organization with various needs.



During each partnership cycle, new solutions are collaboratively conceived, spanning from developing change theory and organizational strategic planning to strengthening relationships with partners, fundraising, and defining performance indicators.

A concrete example occurred during the 2020-2021 cycle, marked by the Covid-19 pandemic, which exacerbated cases of violence against women and girls. In response, Instituto Avon, in collaboration with Accor, established the Private Social Investment Fund for Ending Violence against Women and Girls. In this context, our team actively participated in defining the strategic guidelines, governance, and goals of the fund.

In the subsequent cycle, 2022-2023, the Fund, originally emergency-based, underwent a transition process to become permanent. Once again, the IDIS team played a crucial role in redefining strategic guidelines, establishing lines of action, characteristics, and criteria for donations, as well as the beneficiary selection process. Additionally, actions were proposed to consolidate the Fund’s image as a reference in the social ecosystem and in the thematic areas the organization has been working on over the years.



Since its foundation, IDIS has been dedicated to providing analyses that support decision-making related to breast cancer projects and actions.

In more practical terms, since the creation of the Fund for Ending Violence against Girls and Women between 2021 and 2023, over 1800 medical consultations were conducted for victims, along with over 1400 socio-assistance consultations.

Moreover, the organization continues to advance. A new fundraising strategy has been developed to positively impact an even greater number of people through Instituto Avon.

“Working alongside IDIS means having access to a unique reservoir of skills, contacts, and strategic vision, enabling us to be at the forefront of social innovation,” says Daniela Grelin, Executive Director of Instituto Avon.

Daniela Grelin, Executive Director of Instituto Avon, participated in the Brazilian Philanthropy Forum

Sustainable Development Goals (SDGs)

About the organization

The Avon Institute is a non-profit civil society organization dedicated to defending fundamental rights of women, promoting initiatives focused on breast cancer and combating violence against girls and women. Through its own actions and partnerships with civil society institutions, the private sector, and government agencies, the Avon Institute focuses on knowledge production and project development that mobilizes all sectors of society to advance these causes. Since its foundation in 2003, the social arm of Avon in Brazil has invested R$ 193 million in over 400 projects, benefiting more than 5.3 million people and engaging over 130 companies in its initiatives.