World Giving Report presents unprecedented data that analyses the share of income donated in 101 countries

The World Giving Report 2025, a new study by the UK-based Charities Aid Foundation (CAF), represented in Brazil by IDIS – Institute for the Development of Social Investment, presents for the first time an indicator which measures the generosity of countries based on the share of people’s income destined to donations – them being directed to organizations, individuals in socially vulnerable situations, or religious motives. According to the report, Brazil ranks 48th, with an average of 0.93% of Brazilians’ income being donated to social and environmental causes – a result above the South American average of 0.73%.

The survey interviewed more than 50,000 people across 101 countries in order to better understand global solidarity and it refers to donations made throughout 2024. One of the main findings from the study is that, proportionally, poorer countries are the ones which donate more: the donation rate in these countries was of an average of 1.45% of the people’s income, more than double the 0.7% seen in wealthier nations. In Africa, this percentage reaches 1.54%, while in Europe it is just 0.64%.

Nigeria leads the global generosity ranking, with citizens donating 2.83% of their income to public interest causes. In contrast, three G7 countries are among those that least donate in relative terms: France (0.45%), Germany (0.39%) and Japan (0.16%). The United States, on the other hand, reached an average of 0.97% of income donations, placing 46th in the ranking, tied with Singapore.

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Trust in organizations and the government’s role

At a time when social organizations around the world are facing financial difficulties, people say they would be more willing to donate if they had more money (45%), if they knew more about how their money would be used (36%) and if they better understood the impact the organization could have (35%).

Another highlight from the report shows that, globally, people are more generous when their governments actively encourage giving. When this occurs, individuals also tend to have greater trust in the institutions and view them as more important to society.

In Brazil, although trust levels in social organizations are slightly above the global average (with the country scoring 10 on a 15-point scale, compared to the global average of 9.2), they still fall short of their full potential, indicating that there is significant room for improvement. Brazilians also tend to prioritize local and national organizations over international ones when it comes to donating. This preference may be linked to a wish for greater understanding and proximity to causes and organizations they support.

“It is notable that giving does not necessarily correlate with wealth or even security, but rather on the perception of necessity – and very often we perceive those closest to us to be most in need. During these challenging times, there is much we can learn about the power of connection, and the nature of compassion for our fellow citizens, whether they be across the street or around the world”, says Neil Heslop, CEO of the Charities Aid Foundation.