Record levels of global generosity: Brazil ranks 86th, with Indonesia leading the ranking

Around the world, a record 4.3 billion people helped someone they didn’t know, volunteered their time, or donated money to a good cause in the previous month, according to the World Giving Index 2024. Indonesia, Kenya, and Singapore lead the ranking.

The world’s most generous country is Indonesia for the seventh year in a row, where 90% of the population donated money to social organizations and 65% volunteered their time. Kenya is the second most generous country, rising from third last year. Singapore has risen 19 positions into third place, increasing its overall index score from 49% to 61%. Singapore’s positive results are a result of recent government initiatives to strengthen philanthropy and volunteering.

To Neil Heslop OBE, Chief Executive at Charities Aid Foundation, “The generosity of people around the world is evident in CAF’s latest World Giving Index, with the global index score at its joint highest level, only previously matched during the pandemic. The research demonstrates how people from all continents and cultures remain ready to help those in need, during a year of continued economic and humanitarian challenges.”

Brazil climbed three positions compared to the previous year and now ranks 86th. The three indicators remained stable, with a slight improvement of 3 percentage points in money donated to civil society organizations. Helping a stranger is still the predominant behavior, practiced by 65% of respondents. The survey carried out between September and November of 2023, does not capture the donations made due to the climate tragedy in Rio Grande do Sul. Although Brazil has ranked higher in previous years, this was the second-best score – 38%. The highest ranking happened in 2021, still under the effects of the pandemic, when generosity was high and forms of participation, whether through donations or volunteering, were more evident.

According to Paula Fabiani, CEO of IDIS, “The stability of giving culture in Brazil is not surprising, but it’s  interesting to see how public policies designed to promote philanthropy, such as tax incentives, individual donations matching, and benefits to the practice of corporate volunteering, have had positive effects in Singapore and can be an example for us.”

The World Giving Index is one of the largest surveys on giving ever produced,  with millions of people interviewed worldwide since 2009. This edition includes data from 142 countries, in which people were asked if they had engaged in three types of actions in the past month: helping a stranger, donating money to a charity, or volunteering. This is an initiative of the British organization Charities Aid Foundation (CAF), represented in Brazil by IDIS – Institute for the Development of Social Investment.

The CAF World Giving Index 2024 also reveals:

-> The top 10 ranking countries only include two of the world’s biggest economies (Indonesia and the United States of America), while one of the world’s poorest countries – The Gambia – ranks 4th place.

-> Morocco saw the world’s largest year-on-year increase in donating money, with interviews conducted after the devastating earthquakes that hit the central part of the country in September 2023. Only two percent of people donated money to charities in 2022, but this rose to 18% last year, and volunteering rates doubled from 8% to 16%.

-> Greece is this year’s biggest riser, having consistently improved its ranking since 2013.  It has a particularly high score for helping a stranger – significantly above the European average and particularly high among young people.

-> In the last decade, Ukraine, Indonesia, Chad, Russia, and China are the countries that most improved, each having recorded an increase of 25 points or more. 

The top 10 giving countries of CAF World Giving Index 2024:

  1. Indonesia
  2. Kenya
  3. Singapore
  4. The Gambia
  5. Nigeria
  6. United States of America
  7. Ukraine
  8. Australia
  9. United Arab Emirates
  10. Malta

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World Giving Index 2024

Global generosity growth as more people donate and help strangers

Brazil reaches record and is among the 20 most supportive countries in the world

More people donated money to charity and helped a stranger last year than in any year of the previous decade, according to the Charities Aid Foundation’s – represented in Brazil by IDIS, World Giving Index 2022.

Around the world, 3 billion people helped someone they didn’t know last year, increasing by approximately half a billion compared to prior to the pandemic.  Around 200 million more people also donated money to charity worldwide, with donations rising by 10% in high-income economies.

The World Giving Index is one of the biggest surveys into giving ever produced with nearly 2 million people interviewed since 2009. This year’s Index includes data from 119 countries, representing more than 90% of the global adult population. People around the world are asked three questions: have they helped a stranger, given money or volunteered for a good cause over the past month? Produced by CAF, the World Giving Index will launch during the 77th Session of the United Nations General Assembly, at an event in New York to discuss the role of the private sector in achieving the UN’s Sustainable Development Goals.

For the fifth year in a row, the world’s most generous country is Indonesia, followed by Kenya in second place. Many high-income countries returned to the top 10, having seen a steep decline in volunteering and giving since 2018 which accelerated during the pandemic. In addition to the United States in third place, Australia (4), New Zealand (5), and Canada (8) join the world’s most generous countries.

The United Kingdom ranks 17th overall, up from 22nd in 2020, largely due to many lower-income countries also increasing their scores and rising the Index.

Ukraine came out 10th in the Index, rising from 20th in the previous year, and is the only European country occupying a place in the top 10. The high score from data collected prior to the 2022 conflict reflects the new ways to engage with charity which emerged in Ukraine, along with an increase in living standards and the need that was created by the pandemic.

Neil Heslop OBE, Chief Executive of the Charities Aid Foundation, said:

“Giving takes different forms around the globe, and even the definitions of what constitutes charity and generosity differ across cultures. Our World Giving Index aims to measure generosity as expressed through three human behaviours. Encouragingly, the overall Index score has increased, indicating that people around the world have been engaging more in generous actions than during the previous year.

“Against an uncertain economic, social, and political backdrop, the World Giving Index improves our understanding about global giving. Covid-19 has affected the world’s poorest and vulnerable the most, which has also disrupted progress towards the UN Sustainable Development Goals. Private donors and businesses are likely to be called upon to fill funding gaps and charities will need to work out how best to direct their limited funding for the greatest impact. However, in the wake of two difficult years and with further challenges likely to come, we continue to see great instances of global generosity.”

 

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World Giving Index 2022 Top 20 countries:

 

 

Overall

Ranking Score
Indonesia 1 68%
Kenya 2 61%
United States of America 3 59%
Australia 4 55%
New Zealand 5 54%
Myanmar 6 52%
Sierra Leone 7 51%
Canada 8 51%
Zambia 9 50%
Ukraine 10 49%
Ireland 11 49%
Thailand 12 48%
Czech Republic 13 48%
Nigeria 14 48%
United Arab Emirates 15 47%
Poland 16 47%
United Kingdom 17 47%
Brazil 18 47%
Guinea 19 47%
Philippines 20 47%