On October 3rd IDIS – Institute for the Development of Social Investment, celebrated 25 years in an event in São Paulo. The celebration took place at MASP – Museu de Arte de São Paulo Assis Chateaubriand, and was attended by collaborators and former collaborators, as well as many colleagues, partners and friends who are a part of the institute’s history. This was another stage of the campaign ‘Social Investment is about people’, celebrating not only the many years of IDIS’ history, but also all the people who have helped build and continue to do so with us.
Audience at the celebration in the MASP auditorium. Credit: Paula Miranda.
The anniversary started with the moving presentation by Maestro João Carlos Martins for an audience of more than 270 guests. He gifted the public with a performance of Playing Love, by Ennio Morricone, followed by a surprise presentation of the brazilian version of ‘Happy Birthday to you’, both on the piano.
Maestro João Carlos Martins at IDIS 25 birthday celebration. Credit: Paula Miranda.
The event was followed by speeches from Luiz Sorge, president of IDIS board, Marcos Kisil, IDIS founder, and Paula Fabiani, current CEO of IDIS.
“Today we’re here to celebrate IDIS’ 25th anniversary. But more than that, we are here to celebrate each and every one of us. To recognize everything that we have accomplished together and to bring new energies to continue our journey. […] It is about people because there is an empathetic approach. It is about people because it involves dialogue, collaboration, disagreements, consensus, mistakes and success, and it moves us”, said Paula during the opening of the event.
Then it came the time to talk about the future of private social investment in the country. The philosopher and economist Eduardo Giannetti stepped onto the stage to talk about the role of philanthropy in the current scenery. He commented on the complexity of today’s world, which presents us with major global challenges, and highlighted hope as a key mechanism to ensure that young people engage in a better world.
“I think we have to show young people how a life dedicated to others and to relevant causes can be beautiful and can bring an element of motivation”, said Giannetti in his opening speech.
Check out the video of the opening session (available only in portuguese):
Afterwards, a tribute was then paid to Lírio Cipriani, founder of the Avon Institute, and our longest partner. In 2002, IDIS supported the creation of the institute and, since then, we have been following its journey ever since. The history of IDIS has been written so far side by side with the one of the Avon Institute – currently named Natura Institute. The moment represented a tribute to all our partners who have also helped to build this history with us.
The programming also included the participation of a wide-ranging panel that dealt with the future of social investment through the eyes of the ones who support philanthropy as well as the ones who benefit from it. The session included Alcione Albanesi, President of Amigos do Bem; Benjamin Bellegy, Executive Director of WINGS; Carlos Pignatari, South America Director of Social Impact at Ambev; Claudia Soares Baré, Executive Director of Podáali Fund; Neca Setubal, President of the Tide Setubal Foundation; Raí Oliveira, Founder of Gol de Letra Foundation, who participated in video; and Selma Moreira, Vice President of Diversity, Equity and Inclusion at J.P. Morgan.
The panel ‘The future of social investment: the view of the ones who support philanthropy and the ones who are benefited from it’. Credit: Paula Miranda.
One of the main points discussed during the panel was the central role of those supported by philanthropy.
“When we talk about the future of philanthropy, to Podáali [Fund], the future of philanthropy is to make indigenous people the main characters of their philanthropy. […] The name Podáali means sustainability, giving, because we already did this without knowing we were practicing philanthropy. […] If there is no respect, we are not making philanthropy, it is just one side trying to always be right”, says Baré.
Check out the video of the entire event (available only in portuguese):
Over the last 25 years, IDIS has closely witnessed the development of private social investment and, consequently, of society as a whole. Everything we have achieved has only been possible thanks to the commitment, collaboration and collective work of different people with a common goal: building a better world with more equity. That is why we finish our celebration with a big toast to what we have achieved so far and all that we are yet to build!
IDIS Team. Credit: Paula Miranda.
