Arquivo da tag: IDIS forum

Brazilian Philanthropy Forum 2026: Between essence and reinvention

Publicado em por
Responder

The 15th edition of the Brazilian Philanthropy Forum took place on August 27 in São Paulo. Organized by IDIS, the event brings together leaders and experts to strengthen philanthropy in Brazil, foster connections, and encourage the development of solutions to social challenges. 

 

Brazilian Philanthropy Forum 2026: Between essence and reinvention

 

With the theme Between essence and reinvention, the Forum’s sessions addressed issues such as the power of territories, new architectures for cultural, territorial, and socio-environmental financing, equity and persistent inequalities, impact and shared value creation, as well as different perspectives on Latin American and family philanthropy. Throughout the day, 314 guests attended the event, while the livestream reached nearly 5,000 views. 

The program featured 13 sessions across 10 hours of programming, with 56 speakers. Among those taking part were Conceição Evaristo (Casa Escrevivência Conceição Evaristo), Belisa Maggi (Fundação AMAGGI and Instituto Signativo), Claudia Calais (Fundação Bunge), Eliana Sousa Silva (Redes da Maré), Michael França (Insper), Nick Tedesco (National Center for Family Philanthropy), Somachi Chris-Asoluka (Tony Elumelu Foundation), Valcléia dos Santos (Fundação Amazônia Sustentável), and Vitor Hugo Neia (Fundação Grupo Volkswagen). 

The program opened with a performance by the Orquestra Maré do Amanhã, bringing the strength and potential of local territories to the stage. Next, Conceição Evaristo, writer and founder of Casa Escrevivência Conceição Evaristo, led the Forum’s first reflection in the session “What needs to remain when everything changes?”. In a speech marked by sensitivity and depth, the writer invited the audience to reflect on what should be preserved amid transformation and on the values that underpin the construction of fairer and more inclusive futures. 

 

Panel ‘What needs to remain when everything changes?’

 

The first plenary, “Reinvention now. Relevance always!”, explored ways for philanthropy to adapt to a changing world without losing sight of its purpose. The discussion highlighted the importance of rethinking practices, strategies, and approaches so that philanthropic organizations and initiatives can maintain their relevance and expand their ability to generate social impact. 

Next, the plenary “The power of territories: When essence guides reinvention” placed at the center of the debate the importance of recognizing the specific characteristics, knowledge, and potential present in each territory. The discussion reinforced how listening and local leadership can guide new approaches and strengthen initiatives capable of promoting transformations that are more closely connected to the realities and needs of communities. 

The session “1% Commitment: The journey to joining the movement” highlighted the experiences of companies that have committed to allocating at least 1% of their net profits to social and environmental initiatives. The discussion demonstrated how joining the movement, which now has 30 signatories, can strengthen corporate social investment, bringing business practices closer to positive-impact strategies and contributing to a private sector that is increasingly engaged with society’s challenges. 

In parallel sessions, participants explored different perspectives on the challenges and possibilities of reinvention in philanthropy. “Capital in reinvention: New architectures for cultural, territorial, and socio-environmental financing” discussed new ways of mobilizing and directing resources, while “Reinventing equity: New responses to persistent inequalities” explored strategies for addressing historical inequalities and developing more effective and inclusive responses. 

Closing the morning program, the thematic lunch provided opportunities for exchange and deeper discussion. At each table, a host facilitated a conversation around one of the 20 proposed themes, broadening reflections on different issues related to philanthropy and social investment. 

The program continued with a Dynamic Session, bringing new perspectives on the landscape of Artificial Intelligence in the social sector and on funding opportunities—both key elements in philanthropy’s ongoing reinvention. The session featured reflections by Célia Cruz, Visiting Fellow at the Skoll Centre, and Pedro Barros, co-founder of Sul – Intelligence for Impact, both members of the AI for Impact Coalition. 

In the traditional “In conversation with…” interview, Paula Fabiani, CEO of IDIS, spoke with Denise Aguiar, Managing Director of Bradesco Foundation, who shared her personal story and her perspective on the paths of philanthropy, the challenges of the present, and the importance of strengthening an approach committed to lasting social transformation. 

 

Panel ‘In conversation with…’

 

In the panel “Impact that creates value: When data strengthens business and society”, participants discussed how the strategic use of data can help understand results, guide decision-making, and enhance the impact of initiatives. The conversation highlighted the importance of turning information into knowledge to generate value for both businesses and society. 

In parallel sessions, participants further explored the role of different actors in philanthropy. “Latin American Philanthropy: Pathways to a shared future” reflected on the challenges and opportunities for strengthening philanthropic action across the region, while “Family Philanthropy: Local roots, lasting transformations” explored the role of families in building initiatives connected to local territories and capable of generating long-term impact. 

The program also featured the 2025 winners of the Social Entrepreneur Award, who presented their initiatives, journeys, and the purpose behind their work. 

Finally, the closing plenary, “The future is a choice, not a destiny”, reflected on the role of our choices in shaping the future we want. The discussion reinforced that the path toward a fairer and more sustainable society is not predetermined, but built through the decisions, commitments, and actions we take today. 

 

Explore the full program. 

“Reinvention does not mean breaking away from everything that came before. Sometimes, reinventing means finding new ways to honor what has always driven us: a commitment to the common good, reducing inequalities, strengthening civil society, and building a fairer and more sustainable world.”

— Paula Fabiani, in her closing remarks”

 

Watch the full recording of the event: 

 

Organization and Support 

The Brazilian Philanthropy Forum is an initiative of IDIS – Institue for the Development of Social Investment, Charities Aid Foundation (CAF), and Global Philanthropy Forum (GPF).  The Forum counts on Strategic Partne’s from Movimento Bem Maior and Fundação Bradesco; Gold Partner from RD Saúde; Silver Partner from Fundação Sicredi; Bronze Partner´s from Fundação ArcelorMittal, Fundação Grupo Volkswagen, Levisky Legado, and Instituto Sicoob; Institutional Partne’s from Fundo de Fomento à Filantropia and UNICEF. Media Partners are Alliance Magazine and Stanford Social Innovation Review Brasil.

The future is a choice, not a destiny

Publicado em por
Responder

By Letícia Santos, Project Analyst at IDIS 

Building the future is an act of choice, and making choices requires naming what we want to change, having the courage to make public commitments, and being willing to engage in difficult conversations. These were the issues at the heart of the discussion between Nicholas Tedesco, President and CEO of National Center for Family Philanthropy (NCFP); Rodrigo Pipponzi, Member of the Social Impact Committee at RD Saúde and co-founder of Commitment 1%; and Michael França, Coordinator of the Racial Studies Center at Insper, during the closing panel of the 2026 Brazilian Philanthropy Forum, moderated by Paula Fabiani, CEO of IDIS. 

Nicholas Tedesco, President and CEO of National Center for Family Philanthropy (NCFP)

For Nicholas, representing family philanthropy, courage begins by questioning the motivation behind a philanthropic legacy. Drawing on his experience in contexts where a culture of giving is already well established, Nicholas notes that families give, but do not always ask why, for what purpose, or what they want to endure. 

Reimagining family philanthropy means creating space to question what should be preserved and what needs to change. Nicholas argues that we are in a period of transformation in which purpose must go hand in hand with current needs while anticipating those of the future. This means building governance structures that can sustain choices over time and creating conditions for different generations to come together around a common agenda. 

In the United States, Nicholas shared that many families have increasingly directed their support toward democracy and efforts to address the climate crisis, but he emphasized that this process requires conversations about power and privilege that the field still tends to avoid. 

In Brazil, the challenge comes earlier, as the involvement of wealthy families in philanthropy is still incipient and poorly documented, as highlighted in the report Paths to a Broader and More Strategic Action in Family Philanthropy in Brazil, produced by IDIS. According to data from the GIFE Census, in 2024, family foundations and institutes invested R$395 million, equivalent to approximately 7% of the total mapped by the census. 

Turning to the social role of businesses, Rodrigo Pipponzi focused his remarks on the courage to make public commitments and uphold them over time. RD Saúde chose not to create a separate institute, meaning that the company’s business mission and social commitment are treated as one and the same. This is reflected, for example, in allocating a percentage of net profit to social investment, as a signatory to Commitment 1%, a collaborative initiative between IDIS and Instituto MOL that seeks to encourage companies to donate to civil society organizations. 

Other ways the company has sought to align its business with its role in society include linking executive bonuses to ESG targets and involving senior leadership in the Social Impact Committee. Finally, Rodrigo emphasized that corporate philanthropy plays a catalytic role, with mobilization now being one of RD Saúde’s strengths. One example is the ‘round-up for charity’ initiative, which raises between R$4 million and R$5 million every year for civil society organizations in Brazil. 

Paula Fabiani, CEO at IDIS

Prompted by Paula Fabiani to discuss how inequality affects Brazilian society and the role of philanthropy in this context, Michael França, representing academia, brought questions to the table that the field rarely addresses in depth. Referring to his recently published book Os Custos das Desigualdades: uma carta às elites econômicas [The Costs of Inequalities: a letter to the economic elites], co-authored with Daniel Duque and published by Editora Jandaíra, Michael argued that in a society that is among the most unequal in the world, the externalities produced by inequality are not always sufficiently addressed, making it harder to break cycles of inequality and narrowing the range of possible futures. 

Reinventing philanthropy, in this sense, also means recognizing what it still fails to see. Michael spoke about his decision not to keep this knowledge confined to academic circles, instead bringing data and evidence into public debate and dialogue with governments. For philanthropy, he emphasizes that education alone cannot solve everything, and that transforming Brazilian society must extend beyond the walls of schools. 

The conversation that followed with the audience deepened critical aspects of the current debate, revealing that the questions raised by the three speakers resonated beyond the stage. The first question, about the role of philanthropy in the face of denialism, elicited complementary responses from Michael França and Nicholas Tedesco. Michael pointed to a structural asymmetry in philanthropy as a driver of knowledge production: international funding tends to place greater trust in researchers and provide long-term institutional support, while in Brazil, funding tends to be more restricted, geared toward confirming hypotheses and answering narrowly defined questions. Nicholas added, based on his experience in the United States, that universities are seen as reference centers for disseminating philanthropic best practices and developing leaders — a role that is still being consolidated in Brazil. 

The second question opened a discussion about collaboration among foundations, organizations, and smaller businesses. Nicholas said there is no magic formula, but that in the United States there is a growing recognition of the need to collaborate, even though some reluctance remains. For him, addressing the root causes of problems is only possible through systemic change, and systemic change requires collaboration. Pipponzi reinforced this argument from a business perspective, emphasizing that companies need to be willing to relinquish power and certain deeply held convictions in order to work together with communities and other actors, creating incentives for collaboration. 

Rodrigo Pipponzi, Member of the Social Impact Committee at RD Saúde

In their closing remarks, each speaker offered a synthesis that echoed the theme of the panel. Pipponzi emphasized that building the future we want requires the courage to make choices and sustain them over time. Michael proposed thinking about legacy as a way of reducing social distances, maintaining integrity between philanthropic and business roles. Nicholas concluded with an invitation to keep spaces like the Forum alive, so that conversations like this can remain open. 

Check ou the full panel:

Intertwining lives. Weaving the future.

Publicado em por
Responder

By Aline Herrera, project analyst at IDIS

There is a place for everyone at the table to promote social change. This was how Julia Brindisi, Head of Philanthropic Investments for the Americas at the Tony Blair Institute for Global Change (TBI) started the closing session at the Brazilian Philanthropy Forum 2024.

Interlacing the last loose ends that united the event, the final panel discussed the collaboration between different actors and different perspectives to promote a fairer and more prosperous world. The panelists, Grace Maingi, Executive Director of Kenya Community Development Foundation (KCDF); Cláudia Soares Baré, Executive Director of Fundo Podáali; and the aforementioned Julia Brindisi, presented different perspectives and tools that, laced together, are able to strengthen each other.

 

Watch the entire session

 

 

Governments, communities, individuals, philanthropic organizations and native populations can (and should!) work together to weave a better future. The cross-sector coordination was highlighted as a key element for the reduction of inequalities and the promotion of social justice. For Claudia Baré, the responsibility for the development of a proper living is a collective responsibility:

“We’re not able to live properly. Living properly is not only living well, living properly is making all of us, regardless of being Indigenous people or the quilombolas or non-indigenous populations, but it’s also for all of us to have a quality of life and for us to be able to make everyone have air that we can breathe in with quality. But all of these responsibilities are placed on the indigenous populations because of the forests, because of the Amazon where we are inserted. And I would like to say that it is not a responsibility of the Indigenous populations, it’s a responsibility that we all have: the Indigenous people, the representatives of companies and organizations that are here, all the citizens and especially the government, because the Brazilian government has the duty of guaranteeing our rights”, says Claudia.

Philanthropy is not any different: the community spirit drives us to strengthen together an ecosystem that looks out for one another. Grace Maingi said during the session that “true philanthropy is the one capable of promoting systemic change”. For her, philanthropy must speak the language of the communities and integrate itself comfortably into the local reality, serving as a mobilizing instrument. Thus, social investment can support people and communities so that they can become the protagonists of their future.

Beyond getting to know the work done by the three organizations present, the public of the closing panel was able to realize how the interlacing for the construction of a better future passes through, not only collaboration between different groups, but also through the combination of different tools. If, on one hand, TBI invests in advanced technologies and artificial intelligence to reach equity, Fundo Podáali values the traditional knowledge of indigenous people, and KCDF focuses on communities with the same goal. Even though they all seem like completely divergent approaches, reuniting them allows combining innovation and ancestral wisdom, creating new development perspectives capable of reinventing relations.

“In terms of the future of philanthropy, I think it’s important for us to recognize that technology will be central to it, to innovation. So, young people, the way we define philanthropy has to make sense to the people who are working and living with communities, it cannot be defined from a foreign land, it has to be understood. I’m a strong believer that we are all philanthropists in one way or the other, we don’t have to have large sums of money to be philanthropists, and really, it’s all about us giving hope.

Generosity is not equal to the wealth that we have or the size of our pockets, but it’s the richness of your heart, so if you are generous from your spirit, from your soul, then you’re able to give and to share and to shape. Philanthropy, I believe, needs to address system change. We need to be able to see the role of the support that it’s given to addressing some of those systemic barriers and challenges, otherwise, then we’re just continuing the ‘hamster’s wheel’. And just from some of the other conversations that happened earlier, is that if we do not then address inequality using philanthropy, we are just enabling a system that is not addressing some of the challenges of the world”, comments Grace Maingi. 

Whether it’s encouraging governments, communities or indigenous populations, philanthropy shows its potential to generate systemic transformations. By constructing a philanthropy that will be more inclusive, collaborative and sensible to local realities – central themes of the Brazilian Philanthropy Forum 2024 –, together, we will transform realities and untangle the knots of world inequality.

 

Photos by: André Porto e Caio Graça/IDIS.

Brazilian Philanthropy Forum 2024: how to participate

Publicado em por
Responder

Brazilian Philanthropy Forum’s 13th edition has already set a date: September 4th. Once again, besides the in-person event in São Paulo that is exclusive for guests, the event will also take place online. 

 

In the Brazilian Philanthropy Forum 2024, when IDIS commemorates its 25th anniversary, we celebrate achievements and look forward to inspiring, supporting, and amplifying private social investment and its impact.

 

Inequalities, Hunger, Education, Health, Productive Inclusion, Climate, Environment. Complex, interconnected causes. Amid this tangle, philanthropy, presenting paths, testing solutions, and interlacing loose ends. In this space dedicated to the community of philanthropists and social investors, we bring together leaders, organizations, and experiences that offer concrete and effective answers.

 

As a result, INTERLACED PHILANTHROPY is the theme of this year’s Forum. We invite you to be inspired by the stories that will be presented.

 

REGISTER HERE FOR THE LIVE STREAMING

 

CONFIRMED SPEAKERS

 

Among the confirmed speakers are Aline Odara (Executive Director of the Agbara Fund), Beatriz Johannpeter (Director of the Helda Gerdau Institute), Cida Bento (Co-Founder and Board Member of the Center for Studies on Labor Relations and Inequalities), Cristiane Sultani (Founder of Beja Institute), Giuliana Ortega (Sustainability Director at RD – Raia Drogasil), José Luiz Egydio Setúbal (President and Founder of the José Luiz Egydio Setúbal Foundation), Luana Génot (Founder and Executive Director of the Instituto Identidades do Brasil), Mariana Moura (President of the Family Council of Baterias Moura), Patrícia Villela Marino (President of the Humanitas360 Institute), Renata Piazzon (Managing Director of the Arapyaú Institute), Sergio Fausto (General Director of Fundação Fernando Henrique Cardoso), Tarcila Ursini (Corporate Counselor and Co-Chair of the Board of Sistema B Brazil) e Ticiana Rolim Queiroz (Founder and President of Somos Um).

 

In addition to international guests such as Grace Maingi (Executive Director of the Kenya Community Development Foundation), Marijana Sevic (Head of International Strategic Partnerships at CAF), and Philip Yun (Co-President and Co-CEO of CCWA and of GPF). 

 

ORGANIZERS AND PARTNERS

 

 

The event’s organization is a joint initiative by the Institute for the Development of Social Investment (IDIS, in Portuguese), alongside the Global Philanthropy Forum and the Charities Aid Foundation, as well as the master partner Movimento Bem Maior; silver partner RD Saúde; and bronze partners Aeage Institute, Volkswagen Group Foundation, Itaú Foundation, José Luiz Egydio Setúbal Foundation, Charles Stewart Mott Foundation, Aegea Institute and Sicoob Institute. Unicef Brasil is our institutional partner. Alliance Magazine is the media partner. 

 

This year, the forum will again have Alliance Magazine as its media partner. Based in England, the world’s biggest philanthropy magazine will cover the event live and broadcast it in English on their YouTube channel.

 

BRAZILIAN PHILANTHROPY FORUM

 

The Brazilian Philanthropy Forum offers a space for the philanthropic community to come together, exchange experiences, and learn from their peers, strengthening strategic philanthropy to promote the development of Brazilian society. The event has gathered more than 1500 participants among philanthropists, leaders, and national and international specialists. On IDIS’ YouTube channel, playlists are available with recordings from all previous editions. Check it out!

Evolving Mindsets: Highlights from the 2023 Global Philanthropy Forum

Publicado em por
Responder

Following the tradition, San Francisco was the set for the Global Philanthropy Forum 2023, attracting approximately 250 participants from around the world. The event  featured 86 speakers over two and a half days of intensive programming. The Brazilian delegation, led by IDIS, brought together 13 members from different organizations.

The event’s discussions addressed topics such as the power dynamics between donors and beneficiaries, the decolonization of philanthropy, unrestricted donations, as well as issues related to diversity, humanitarian aid, and the correlation between socio-economic vulnerabilities and the impacts of climate change.

The welcome session included Philip Yun, President, and CEO of the World Affairs/Global Philanthropy Forum, and Gloria Duffy, President, and CEO of the Commonwealth Club of California, who announced the merger of the organizations. IDIS was mentioned during the speech, highlighting its long-lasting and relevant partnership in international philanthropy, with the Brazilian Philanthropy Forum being one of the largest representatives of the event outside the United States.

In the panel titled Big dollars, big impact: what makes big bets effective?, funders and CEOs discussed what was essential for their organizations to achieve the scale and impact expected from substantial and unrestricted philanthropic resources. The conversation emphasized the need to structure organizations to receive and manage these resources, addressing a theme that emerged prominently during the event: governance.

The panel Embracing accountability to amplify community voices focused on the accountability of philanthropists. It was highlighted that if the executives of organizations are more concerned with what the board thinks than with what the beneficiaries think of their decisions, there is no accountability.

The issue of the limited diversity in the profiles of board members of donor organizations was also raised. This is seen as one of the obstacles to building trust relationships with resource-receiving organizations and beneficiary communities. “For centuries, we have valued our volunteer board members without questioning whether they are truly serving our organizations and purposes. We love our volunteers, but maybe we need to reevaluate this model”, noted one of the participants.

In the session Capacity over cash (aces in their places): Using corporate strengths to rethink emergency response, it was mentioned that 60% of in-kind donations (goods, services, and non-cash transactions) in the first two weeks after a shock are inadequate and do not meet the needs of affected communities. Additionally, 70% of donated disaster resources are lost in the delivery chain, with only 30% reaching the final beneficiaries. The session that addressed these numbers was enlightening, emphasizing the importance of organizations having competent and coordinated local partners.

The theme of unrestricted resources was explored in various sessions, along with the challenge of being accountable for the unrestricted resources received, aligned with trust-based philanthropy. The use of technology for data generation, project monitoring, and scalability was also a recurring theme, with a dedicated session to explore the role of philanthropy in supporting the development of responsible, secure, and ethical Generative Artificial Intelligence tools.

Another session discussed the importance of government involvement in the effectiveness and scalability of projects. During the discussion on government partnerships, challenges were highlighted, such as the difference in pace compared to philanthropic organizations and the reputational risk associated with such collaborations.

“Participating in the Global Philanthropy Forum 2023 was an enriching experience that allowed us to connect with people from incredibly diverse backgrounds. We firmly believe that the conversations and connections established at the event have the potential to generate transformative partnerships,” commented Andrea Hanai and Guilherme Sylos, both from IDIS.

Brazil at GPF

Led by Andrea Hanai, Project Manager at IDIS, and Guilherme Sylos, Director of Prospecting and Partnerships, the GPF delegation included Carla Duprat (ICE), Caroline Almeida and Giovanni Harvey (Baobá Fund for Racial Equity), Cristiane Sultani (Beja Institute), Fernanda Quintas and Livia Magro (Liga Solidária), Marco Camargo (Vetor Brasil), Maria Amália Souza (Casa Fund), Marisa Ohashi (Alana Institute),  and Raphael Mayer (Simbi).

As event partners, IDIS annually organizes the delegation, strengthening the relationship among participants and with the global philanthropic community. Interested in participating? Contact us. The next GPF has not yet been scheduled but will be announced to our community as soon as it is.

Brazilian Philanthropy Forum 2023: sign up to the live stream event

Publicado em por
Responder

The 12th edition of the Brazilian Philanthropy Forum is happening on September 14th. Once again, in addition to the in-person event in São Paulo for guests only, the program will be live-streamed.

 

 

At the 2023 Brazilian Philanthropy Forum, we will highlight initiatives and people who paved the way for more transformative, diverse, and inclusive philanthropy and social investment. We invite you to be inspired by these stories. Create financing methodologies and models. Establish unlikely partnerships. Promote significant changes. Assume mistakes and move forward. Do differently what was already working. Innovate. Dare. BOLDNESS is inherent to humans but must be developed, experienced, and improved. It requires courage, creativity, planning, and perseverance to meet challenges and take calculated risks.

 

SING UP

Register here for the English live stream!

 

CONFIRMED speakers

Among the confirmed speakers are Armínio Fraga (Philanthropist and former President of Central Bank of Brazil), Carlos Humberto (CEO of Diáspora.Black), Eliane Trindade (Editor of The Social Entrepreneur Award of Folha de S. Paulo), Gelson Henrique (Executive Coordinator of the Pipa Initiative), Geyze Diniz (Cofounder of Pact Against Hunger), Gilson Rodrigues (CEO of G10 Favelas), Jean Jereissati (CEO of AMBEV) Luana Génot (Founder of ID_BR), Luciana Temer (President Director of The Liberta Institute), Malu Nunes (Executive Director of the Boticário Group Foundation for Nature Protection), Marcel Fukuyama (Head of Global Policy at B Lab Global), Mariano Colini Cenamo (founder and director of New Ventures at IDESAM), Priscila Cruz (Executive President of Todos pela Educação), Roberto Sallouti (CEO of BTG Pactual), Rodrigo Mendes (Founder of the Rodrigo Mendes Institute), Saulo Barretto (Founder of IPTI) and Tom Mendes (Financial Director of ID_BR).

The event will have international guests such as Nivedita Narain (CEO of CAF India) and Philip Yun (CEO of World Affairs and Head of the Global Philanthropy Forum).

 

ORGANIZATION AND SUPPORT

The event is organized by IDIS – Institute for Social Development, in partnership with the Global Philanthropy Forum and the Charities Aid Foundation, with silver support from the Charles Stewart Mott Foundation, and bronze support from Ambev, B3 Social, BNP Paribas Asset Management, BTG Pactual, Itaú Foundation, José Luiz Egydio Setúbal Foundation, Sicoob Institute, Movimento Bem Maior, RaiaDrogasil S.A and Vale.

This year, the forum will again have Alliance Magazine as a media partner. Based in England, the world’s largest philanthropy magazine will cover the event and live stream it in English on its YouTube channel.

BRAZILIAN philanthropy FORUM

The Brazilian Philanthropy Forum provides a space for the philanthropic community to gather, exchange experiences, and learn from their peers, strengthening strategic philanthropy for the development of Brazilian society. The event has already brought together over 1,500 participants, including philanthropists, leaders, and national and international experts. Recordings of all editions are available on our YouTube channel. Check it out!